Thursday, January 31, 2019

Movie Club - STINK

Yesterday I finally watched the documentary STINK, about the hidden ingredients in products like children's pajamas, perfumes, and more.

The message of the documentary is that brands are keeping secrets about ingredients from their customers. The people in the film call customer service, communicate with overseas factories, and show up at shareholder meetings to try and figure out what might be contained in products they buy and ask whether the ingredients should be disclosed.

One of the most striking things is how little brands actually do know about what is in the products they sell. Justice, the children's brand featured, doesn't manufacture any of the products sold in stores. The product managers don't list ingredient information online, and the customer service teams haven't been trained to understand what is in the products.

Does this look like your brand? Are you purchasing raw materials from suppliers without understanding the ingredients that are in them? Do you have a policy to purchase only products with fully-disclosed ingredient lists? Most manufacturers don't. Would it be an advantage to you to be able to answer these kinds of questions from customers?

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