Distributors provide services such as warehousing and shipping
product to stores. They are convenient for stores, since the buyer can purchase
stock from a single catalog rather than individual manufacturers. Many stores
prefer this convenience, so using a distributor increases the number of stores
that are willing to carry your product. They also provide support such as
product information, sales support, and demo/sampling services. Using these
services can be a simple way to expand the capabilities of the sales function
at your company without adding more people to your company.
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