Distributors warehouse products and ship them to stores. When you sell product to a retail store that in turn sells to customers, you can either manage each store’s inventory and fill orders yourself or use a distributor. A distributor is essentially an outside fulfillment company that specializes in sending products to businesses for resale. If you aren’t sure what distributors would potentially carry your products, ask the buyer at a retail store where your products are sold or where you want your products to be sold. The buyer will know the commonly used distributors in your industry.